The Problem
Ride hailing services like Uber or Lyft can be a little awkward, especially when the concept of getting into an unknown vehicle
with a stranger has become so normal. Nothing about your ride experience is actually personalized, other than the immediate
pickup and drop off to your destination.
with a stranger has become so normal. Nothing about your ride experience is actually personalized, other than the immediate
pickup and drop off to your destination.
The Solution
Creating a more pleasant and informational ride experience for passengers in autonomous vehicles by using a creative visual experience that connects information from your phone and
projecting it onto the window.
projecting it onto the window.
What Did I Do?
UX Writing, Research, Journey Map, Personas, User Testing, Video
Team Composition
Team Composition
2 UX Designers
Duration3 months
Platform
IoT Product
Platform
IoT Product
Tools
Pen & Paper, Illustrator, InDesign, After Effects, Sketch, Principle
Pen & Paper, Illustrator, InDesign, After Effects, Sketch, Principle
RESEARCH
We wanted to gain more insight to autonomous vehicles alone before anything. Then we researched the ride hailing industry and its growth. Our final step was researching autonomous vehicles and the ride hailing industry together and how they are coming together.
"Whatever it is, people need personal reasons for making a change on something as big as giving control up behind the wheel."
- Stephen Twomey, Tech.co
JOURNEY MAP
PERSONAS
SKETCHES & STORYBOARD
POSTER
Thank You!